Getting the right amount of nutrition can be a challenge, especially as we age. The good
news is that BOOST Original Drink, with its delicious new taste, can help. Enjoy this
great-tasting nutritional supplement as a mini meal or between-meal snack. It also
provides all the nutrients you need, should you miss a meal. With 26 vitamins and
minerals, and 10 g of high-quality protein, BOOST Original Drink provides the kind of
nutrition you need to help you be your best.
And best of all, BOOST Original Drink comes in 3 great tasting flavors—Very Vanilla,
Rich Chocolate, and Creamy Strawberry.
Boost is a part of Indian Health Food Drinks (HFD). HFD is targeted at children aged 5–18. The market is huge since this is the age group that demands some kind of energy drink. The kids are active and playing during this age and the pressure is on the home maker to keep the energy level of the kids high using some drinks. Boost was innovative not only in the promotion front but also in product improvements. In 2002, as a part of its repositioning, the brand came out with Power Boosters: which contains Copper and Biotin. It was first of its kind in this segment. Boost also innovated in packaging. Over these years, the packaging became contemporary and stylish to reflect the changing consumer preferences. This was good enough to attract children. With competitors like Bournvita, Complan, Horlicks, this brand had to attract the children and provide them with a better, healthy, tasty, and nutritional energy drink.
Boost is a chocolate-flavored health food drink manufactured by GlaxoSmithKline. It was launched in 1977 in India. Brand ambassador for Boost in 1986 was the cricketer Kapil Dev. Sachin Tendulkar became the brand ambassador with his debut in 1989. Virender Sehwag joined in 2002. Later in 2008, Mahendra Singh Dhoni became the brand ambassador. The product's slogan "Boost is the secret of my energy" is ubiquitous in India.